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"Culture itself mutates through exchange, but cultural exchange also provokes new modes of thinking, doing, learning and sharing; in short, cultural exchange helps us to innovate.

As transnational and global problems proliferate, so we need more innovation to meet the challenges. Seeing problems through other cultures and asking questions prompted by different cultural practices and perspectives will help provide answers. International cultural relations create the right conditions for innovation to flourish. "

Influence and Attraction - British Council 2013

Virtual two way broadcast and creative content remix are a critical path forwards. Global exchange of ideas are central to both enhanced creativity and cultural enrichment. Interactive virtual arts and telematic communications are a key to this future.

Time to embrace all possibilities.

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